After graduating  in computer engineer and working several years as a software developer and IT manager, Hayfa Khalfaoui decided to take an unusual turn in her career. While working for a dairy company client she discovered a passion for cattle breeding. The seed of her entrepreneurial project was sown and in 2017, the 28-year-old decided…

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Mila Group was busy preparing export orders for its dried tomatoes and luxury cherry tomatoes when the crisis hit. Confinement measures meant demand from restaurants in Tunis and the northwest also dried up. With the capacity to clean and package 600 kg of fresh produce per day the founder, Nesrine Kharroubi, quickly adapted the business…

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A delicate aroma of essential oils and the smile of the young entrepreneur Amel Marzouki greet us as we enter her store specialized in natural cosmetics in Jendouba. Passionate about plants, the female business owner launched her brand for essential oils and natural cosmetics in November 2018. After graduating in Science of life and Management…

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USAID Mashrou3i supports aspiring entrepreneurs in the main stages of their business creation and development, helping them to turn their idea into a reality and make it viable. Sonia Ibidhi, a journalist turned agripreneur in the surrounding highlands of Tabarka, is one example. “When I was a little girl, my dream was to become a…

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Entrepreneurs in Southern Tunisia face a unique set of challenges; from navigating underdeveloped infrastructure to accessing information or surviving the business slow-down during the scorching summer. Yet there is rising optimism among local small business owners, including those supported by the USAID-funded Mashrou3i project, who are taking advantage of the region’s diverse untapped opportunities. With…

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An idea, know-how and a dose of courage turn a region’s challenges into a source of value creation. Ahlem Chortani and Mohamed El Arbi saw an opportunity in the valorization of palm by-products and created their businesses in southwestern Tunisia, thanks to the support of Mashrou3i. Renowned for the production of dates, the region’s main…

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The Mashrou3i project facilitated the signing of an agreement between INRGREF and a young entrepreneur from Ghardimaou in Jendouba region. As part of its business coaching activities, the project Mashrou3i facilitated the signing of an agreement between the National Institute for Research in Rural Engineering, Water and Forests (INRGREF) and Mrs. Maha Kahlaoui, founder of…

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The region of Jemna is famous for its excellent quality dates, known locally as ‘Deglet Nour’. As one of Tunisia’s most productive oases, it’s no surprise that Dalila Jemni decided to launch her date derivatives business, Jemni Dattes, here. Born in Jemna, Dalila started her career as an accountant in Kebili before returning to her…

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The euphoria to start their project, the enthusiasm to change things in their regions, and … a real passion for fruits bring together Marwen Bejaoui, manager of Fraichi and Dalila Jemni, founder of Jemni Dattes. Both supported by the program Mashrou3i, intrepid and motived, they overcame obstacles in the system, attracted by an exciting entrepreneurial…

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Gabes, in Southern Tunisia, is a region renowned for its traditional production of dates. Rym Belgueyed, saw an opportunity in turning the waste from these date palm plantations into a blooming business. Before coming up with the idea for Eco Palm, Rym had experienced something many successful entrepreneurs have experienced: failure.  After studying Chemistry, she…

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