Mashrou3i

News

Preserving Tunisia’s heritage with a modern twist

October 13, 2021

During the summer, wedding season festivities are in full swing in southern Tunisia. And it is this time of year that Salwa Khalfi is the busiest. She prepares orders for “Skhab” – a traditional wedding necklace made with scented beads, believed to heal and bring good luck, that are very popular with brides from Djerba,…

Weaving success in the handicraft sector

October 12, 2021

Karim Ben Ali,  a 43-year-old computer science engineer, is leading Margoom – a business revolutionizing the handicraft sector in Tunisia. “We are currently working on diversifying our products. We will soon launch our product lines in the craft sectors of halfa, olive wood and fouta. Our long term dream is to become the first artisanal…

Beauty from Bees

August 9, 2021

From the heights of Slouguia, on the land of her ancestors, 31-year-old Ahlem Trabelsi regularly inspects her beehives. They are priceless treasure for this young entrepreneur from Beja, who with Mashrou3i support, is expanding her production to create a brand of natural cosmetics that harnesses the power of honey. Ahlem didn’t plan to become a…

Green Life, a beauty brand emerged from an oasis

August 9, 2021

28-year-old Amina Chrif is an entrepreneur with a strong future. In 2020, in the midst of the coronavirus pandemic, she launched her natural cosmetics brand, Green Life, and opened a store in the region of Kebili. A native of Tombar, a small village in the south of Tunisia, Amina studied French after High School. Despite…

Prickly pear oil – the elixir of youth

August 9, 2021

As natural beauty continues to transform the global beauty industry, prickly pear seed oil has become a highly sought-after skincare ingredient. Grown in several regions of Tunisia, its anti-inflammatory, antioxidant, and anti-aging properties are driving popularity of this thorny fruit. Safa Ayari from Kef, is one of a growing number of young Tunisian entrepreneurs tapping…

Technical Skills for Success in the Fruit Drying Market

August 5, 2021

The dried fruits business is emerging market which enables entrepreneurs to add value to local products and gain a higher income on agro-products. However, fruit drying is quite technical and requires a certain amount of knowledge to ensure it is carried out efficiently and safely.   In June 2021, 12 beneficiaries of the project Mashrou3i…

Branding and Marketing Support

August 5, 2021

Marketing is one of the most important business skills an entrepreneur needs. Mashrou3i provides a comprehensive range of marketing support and coaching in areas such as branding, sales techniques, digital marketing and access to markets.   From the business ideation phase, entrepreneurs are supported by Mashrou3i to develop their brand identity. Young entrepreneurs are advised…