Naouel Hammi was born and raised in the palm grove of Tozeur – a tourism region which generates its income mainly from dates and oasis agriculture. Naouel is a housewife and mother of three. Three years ago, at 42-year-old, she decided to fulfill an old dream. Like many strong women in the south of Tunisia,…

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Right in the middle of a pandemic, Rawdha Toumi was deep into the launch of her new export-oriented clothing company in the industrial zone of Menzel Bouzaiane, an underdeveloped town in Sidi Bouzid. A young entrepreneur from the region, Rawdha is also a woman with a strong personality who braved five years of various administrative…

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There is a steady hum of sewing machines at Fatma Hassine’s textile company in Makthar, in the region of Siliana. School starts in two weeks and her 13 employees are busy adding the finishing touches to an order. Fatma is closely inspecting the hems on some school wear, making sure the clothes are perfect right…

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Baya’s childhood was filled with dreams of fairy tales and princess dresses, that soon evolved into a passion for fashion design. Now she has launched “Haute Couture Lella Baya”, a shop for clothing and accessories in El Fahs in the governorate of Zaghouan. Bays’s story starts far from Zaghouan though. Born in 1988 in France,…

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