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Southern Tunisia is predominantly a male-dominated society where women are expected to devote themselves to the household and family. These gender inequalities often restrict the ambitions of women to start and run a business. However, there are a growing number of women entrepreneurs, like Mbarka Jellouli, who are challenging these stereotypes. Mbarka Jellouli’s first challenge…

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Located at the gateway to the Tunisian desert and the border of Algeria, Rjim Maatouk is an oasis where the arid climate can sometimes make you doubt the land’s agricultural potential. However, the palm and dates plantations have made it one of the main regions for organic date farming in Tunisia. Olfa Gares, an ambitious…

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28-year-old Amina Chrif is an entrepreneur with a strong future. In 2020, in the midst of the coronavirus pandemic, she launched her natural cosmetics brand, Green Life, and opened a store in the region of Kebili. A native of Tombar, a small village in the south of Tunisia, Amina studied French after High School. Despite…

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The governorate of Kebili is one of Tunisia’s regions most affected by the coronavirus pandemic, registering 96 confirmed cases so far. The region has only only 20,600 inhabitants but 10% of the country’s cases. As a result, the Kebili Hospital has come under a lot of pressure to respond to the crisis and to provide…

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An idea, know-how and a dose of courage turn a region’s challenges into a source of value creation. Ahlem Chortani and Mohamed El Arbi saw an opportunity in the valorization of palm by-products and created their businesses in southwestern Tunisia, thanks to the support of Mashrou3i. Renowned for the production of dates, the region’s main…

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After a career break to look after her two children, 26-year-old Hajer Bettoumi decided it was time to put her business plan in motion. The legal expert recently opened Kebili’s first real estate agency in the heart of the city’s dynamic commercial center. With a degree in Law and Political Science, Hajer got the idea…

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Kebili in the South of Tunisia is a region typically known for its date production. Ignited by her passion for interior design, Ahlem Chortani saw an opportunity in the recycling of by-products from these palm trees and turned it into an innovative business idea.   “When I saw palm waste lying on the ground I…

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The region of Jemna is famous for its excellent quality dates, known locally as ‘Deglet Nour’. As one of Tunisia’s most productive oases, it’s no surprise that Dalila Jemni decided to launch her date derivatives business, Jemni Dattes, here. Born in Jemna, Dalila started her career as an accountant in Kebili before returning to her…

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The euphoria to start their project, the enthusiasm to change things in their regions, and … a real passion for fruits bring together Marwen Bejaoui, manager of Fraichi and Dalila Jemni, founder of Jemni Dattes. Both supported by the program Mashrou3i, intrepid and motived, they overcame obstacles in the system, attracted by an exciting entrepreneurial…

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