Services for a unique ecosystem

October 2, 2019

Entrepreneurs in Southern Tunisia face a unique set of challenges; from navigating underdeveloped infrastructure to accessing information or surviving the business slow-down during the scorching summer. Yet there is rising optimism among local small business owners, including those supported by the USAID-funded Mashrou3i project, who are taking advantage of the region’s diverse untapped opportunities.

With its arid climate, desert soils and salt flats, drilling for water is difficult and asks for careful planning and a high level of expertise. Safa Jaouadi, from Tozeur saw an opportunity in this challenge. The hydraulic engineer founded a company specialized in water well drilling that employs 2 people. To help ensure the successful launch and sustainability of her business, Mashrou3i funded a 6,000 TND software and technical training to enable her to carry out professional geographical studies. The project also provided Safa with training in financial incentives and sales techniques to reinforce her soft skills.

“Southern Tunisia offers many opportunities in the water drilling sector,” explains Safa. “I’m grateful that I can help solve a real problem for many farmers here in Tozeur. The software and training provided by Mashrou3i is very important for my business and will enable me to conduct professional studies for my clients.”

Read more about business in Southern Tunisia