Mashrou3i

Category: Agribusiness

Technical Skills for Success in the Fruit Drying Market

August 5, 2021

The dried fruits business is emerging market which enables entrepreneurs to add value to local products and gain a higher income on agro-products. However, fruit drying is quite technical and requires a certain amount of knowledge to ensure it is carried out efficiently and safely.   In June 2021, 12 beneficiaries of the project Mashrou3i…

Advancing Tunisia’s Olive oil sector

February 11, 2021

It’s February 2021. The Corona virus pandemic continues to affect all regions of Tunisia. Oussama Belhadi, manager of Olivna, an award-winning organic olive oil producer located in Kef, faces the situation with calm and poise. “Comforted by the support of the Mashrou3i Project, we are navigating our business as best we can through this third…

Promoting Djebba’s traditional products

January 29, 2021

Inspired by the color of the traditional outfits from Djebba, the “Bouhouli” fig variety is easily distinguished by its deep purple skin. Popular in the 17th century, the fig of Djebba has recently experienced a revival thanks to the collaboration of several farmers in the region. At the head of the cooperative is Faouzi Djebbi.…

Mohamed Hichri develops guilt-free healthy snacks to satisfy a sweet tooth

December 2, 2020

In March 2020, the pandemic of COVID-19 reached Tunisia and the governorate of Zaghouan. As the Tunisian government announced a national lockdown, Mohamed Hichri, a young agro-industrial engineer from the region, was about to launch his brand “Ouba Ouba” for fruit-based sweets. Like many young Tunisian graduates who are experiencing difficulties with unemployment, business creation…

Djo Benna promotes Beja’s diverse fruits

June 29, 2020

Djebbi is a surname with its roots in the agricultural region of Beja. By launching Djo Benna, a fresh juice production unit in Thibar, Hechem Djebbi is promoting the region’s rich biodiversity and continuing the path of his ancestors. After a vocational training in agribusiness and food processing between 2013 and 2015, and graduating 3rd…