What is Mashrou3i?

About Mashrou3i

Mashrou3i (‘my project’ in Arabic) is a joint project by the United Nations Industrial Development Organization (UNIDO), the United States Agency for International Development (USAID), the Italian Agency for Development Cooperation (AICS) and the HP Foundation. Mashrou3i is designed to foster youth entrepreneurship in Tunisia and support the creation and growth of enterprises. By fostering entrepreneurial skills and attitudes among young women and men, the project aims at enabling youth entrepreneurs to use their own innovative dispositions to both generate jobs for themselves and others, as well as increase the competitiveness of smaller enterprises.

The project combines UNIDO’s on the ground experience supporting beneficiaries in the creation and growth of smaller businesses, its working relationships with Tunisian partner organizations and HP’s Learning Initiative for Entrepreneurs (HP LIFE) programme, which consists of free online courses covering basic business, IT and entrepreneurship skills.

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Mashrou3i Phase II

Since its launch in 2013, Mashrou3i has helped create more than 1,400 jobs, including supporting more than 233 start-up businesses mainly in the governorates of Kairouan, Kasserine, Kef and Sidi Bouzid. The second phase of the project signals the continuation of the successful public-private partnership to foster employment opportunities for young men and women in Tunisia.
During the second phase, the Mashrou3i project will be expanded to fourteen governorates of Tunisia and will invest USD 14 million to provide direct support to aspiring and existing entrepreneurs through training courses, business coaching and technical assistance in Beja, Gafsa, Gabès, Jendouba, Kairouan, Kasserine, Kébili, Kef, Medenine, Sidi Bouzid, Siliana, Tataouine, Tozeur and Zaghouan. The project will also help enhance the knowledge and capacity of local business support and higher educational institutions. By promoting youth entrepreneurship and facilitating the creation and growth of enterprises, the five year project aims to create at least 6,000 jobs.