Mashrou3i (‘my project’ in Arabic) is a joint project by the United Nations Industrial Development Organization (UNIDO), the United States Agency for International Development (USAID), the Italian Agency for Development Cooperation (AICS) and the HP Foundation. Mashrou3i is designed to foster youth entrepreneurship in Tunisia and support the creation and growth of enterprises. By fostering entrepreneurial skills and attitudes among young women and men, the project aims at enabling youth entrepreneurs to use their own innovative dispositions to both generate jobs for themselves and others, as well as increase the competitiveness of smaller enterprises.
The project combines UNIDO’s on the ground experience supporting beneficiaries in the creation and growth of smaller businesses, its working relationships with Tunisian partner organizations and HP’s Learning Initiative for Entrepreneurs (HP LIFE) programme, which consists of free online courses covering basic business, IT and entrepreneurship skills.
Mashrou3i provides direct support to young entrepreneurs and existing enterprises through entrepreneurial skills training, business coaching and technical assistance to enable them to start and grow their businesses. The project also enhances the knowledge and capacity of local business support institutions and higher education institutions in key areas around entrepreneurship.