Mashrou3i

Sectors: Agriculture (fisheries and forestry)

How to succeed in a male-dominated sector?

September 21, 2022

At the height of her career as a journalist, Sonia Ibidhi decided four years ago to leave everything behind to follow her passion and become a farmer. Today, through “Sonya Flowers”, an agricultural farm specialising in the cultivation of edible flowers, she exports her products to France to meet the demands of French gastronomy. In…

How to revolutionize the agri-food sector through digital innovation?

September 21, 2022

This new episode of “Hkéyet Mashrou3i” is dedicated to Hayfa Khalfaoui, young founder of the dairy farm “Lait Espoir” in Jendouba and creator of “Smart Milk” and “Smart Farm”, two innovative applications that allow farmers to monitor their livestock in real time. Through her experience as a farmer, computer engineer and young entrepreneur, Hayfa talks…