As we enter Zeineb Hadj Ali’s digital agency, we are warmly welcomed by a dynamic all-female team into a large, colorful office. Located in downtown Gabes, Barsha Technology is in a happening neighborhood and an attractive spot for advertisers looking for experts in digital communication. Zeineb, a young woman in her 30s, founded Barsha Technology…

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In a residential area of Tataouine, Mohamed Aoual’s business, Tata Furniture, stands out with its warm ocher-red storefront. Inside bespoke kitchens, furniture pieces and walk-in wardrobes are packaged, ready for delivery, in the workshop where Mohamed designs and manufactures his products. Since establishing his business in the area in November 2016, Mohamed has built a…

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In the center of Tataouine, in a well organized and spacious workshop, Jamel Echaybi is doing a final check on an order for aluminium windows and doors, before delivering and installing them at the customer’s home. “A few years ago, I didn’t image that I would be working in aluminium carpentry and would be leading…

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Since opening its doors in August 2018, Asma Dabbek’s gelateria, Pop Ice, has become a hotspot for locals, especially students. The large vitrine is filled with numerous delicious flavours of Italian style ice cream, made from natural and local ingredients. While the machines in the kitchen mix a fresh batch of melon ice cream, Asma…

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As the sun rises over Tataouine, the employees of Le Sultan Dairy are busy preparing their latest batch of cheese. Farrak Soltane, the founder of the dairy and a budding cheese maker, is devoted to the quality of his products. Cow, sheep, goat and camel milk are all used in his creations. After sourcing these…

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Abdelmagid Rakkaz has just moved his plastic pipe business, Plasta, into a workshop outside the city of Tataouine. He proudly unrolls the new stock of plastic piping and carefully prepares the winding of the pipes, the centering and finally the labelling before delivering the order to one of his first customers. Abdelmagid enthusiastically reflects on…

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There is a steady hum of sewing machines at Fatma Hassine’s textile company in Makthar, in the region of Siliana. School starts in two weeks and her 13 employees are busy adding the finishing touches to an order. Fatma is closely inspecting the hems on some school wear, making sure the clothes are perfect right…

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Plans and engineering drawings line the walls of Marwen Hmissi’s office, located in the Jendouba Business Incubator. His construction business, We Care Enterprise, was born out of a passion for repairing and restoring the region’s buildings and roads. Since its launch in 2017, the firm has gone from strength to strength. The civil engineer has…

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Inside a small warehouse in Ben Guerdane, a coastal town near the Libyan border, Imane Sayari is busy sorting an array of brightly colored pottery bowls and cups. The young entrepreneur who launched her handicraft business, Tendance Céramique, in 2017 is challenging perceptions of a region, more widely known for its cross-border smuggling trade than…

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In downtown Kairouan, in the Business Center’s training room there is an atmosphere of optimism and accomplishment. Working together with his colleague Jalel Amri, Mohamed Bouden is helping a group of young aspiring entrepreneurs to put the finishing touches on their business plans. It’s the last day of a five-day HP LIFE coaching workshop organized…

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