Mashrou3i in the News
This beginning of the year has been busy in terms of support activities for entrepreneurs and existing enterprises. As part of the project outreach, several media have featured Mashrou3i in their headlines, helping the project to promote entrepreneurship among youth in Tunisia.
Radio interview on Radio Kef to present the project activities in 14 regions of Tunisia:
Radio interview on Express FM alongside the Riyeda entrepreneurship fair:
Special 4-page article released in January 2021 in Entreprises Magazine:
Get a closer look of some of the articles that features the project Mashrou3i this year:
Alongside with the PR outreach, the project Mashrou3i has also worked towards the promotion of the entrepreneurial mindset among youth and the raise of awareness about equalities and environment protection through its many communication activities.
WOMEN’S DAY CELEBRATION
On March 8th, Mashrou3i celebrated International Women’s Day and the achievement of female entrepreneurs in Tunisia, through a webinar on “Female Entrepreneurship: Access to finance options”. This event was organized by Mashrou3i in partnership with The Next Women Tunisia, and followed by more than 10’000 people online.
“MOKH EL HADRA” SERIES
Another communication project on social media gave the floor to different actors of the entrepreneurial ecosystem in Tunisia to raise awareness about newsworthy topics such as how to become a green entrepreneur, the access to funding and how to sell online.
Mashrou3i “MOKH EL HADRA” (“in a nut shell”) social media series targetting youth, was released during Ramadan to promote entrepreneurship. The 10 knowledge clips covered topics such as “how to do a business model canvas”, “how to be a green entrepreneur” and “how to sell online” and were supported by interviews with opinion leaders (e.g. Omar Guiga, CEO of Wallys car – Tunisia’s first car producer, or Jalel Bouslah, Co-founder of Tounes Clean Up – an environmental protection association). The 10 episodes cumulated a number of 14’000 views on social media.