Mashrou3i and Initiative Tunisia collaborate to promote access to finance for SMEs

July 15, 2021

During a webinar organized on Monday, July 12 in close collaboration with the project Mashrou3i, Initiative Tunisia made a comprehensive presentation of its activities and exposed its financing solutions and support for startups and existing companies in the regions of Kef and Jendouba. This webinar allowed the beneficiaries of the project Mashrou3i to learn more about alternative solutions offered by Initiative Tunisia through the granting of loans of honor.


“Initiative Tunisia is the result of a partnership between the Ministry of Finance and Initiative France, after noting that the number of SMEs and VSEs find it difficult to complete their financing schemes due to the lack of self-financing equity. We have therefore introduced this new concept of loan of honor in Tunisia. Our activities started in Medenine in 2014, then followed Gafsa, Kasserine, Sidi Bouzid and Jendouba. Just recently in 2020, we launched two new regional hubs in Kef and Kairouan.” – Samir Dinari, President of Initiative Tunisia.

In addition to the presentation of its activities in 7 regions of the country, the granting of funding as well as the requirements of these solutions, Initiative Tunisia also returned to the expansion of its network in Tunisia with the recent creation of the poles of Kef and Kairouan in 2020. A network whose development prospects continue with the initiatives being created in Sfax, Tozeur and Nabeul.

“The loan of honor is an endowment without interest and without guarantee. In addition to this financial endowment, Initiative Tunisia provides post-creation support to sustain the activities of the company and ensure its survival. Moreover, nearly 90% of the companies we have supported so far are still active and continue to create jobs.

During this session, many topics were discussed, including the need to strengthen partnerships in the northwest regions in order to support the economic fabric of these regions through coaching and funding for start-up entrepreneurs.

Matthieu Vanel, Initiative Tunisia’s project director, added “our collaboration with Mashrou3i allows us to detect more easily the best projects with investment potential.

In addition to regional partners such as Initiative Kef and Initiative Jendouba, many beneficiaries of the Mashrou3i project who are in the process of launching their businesses in the north-western regions, participated in this webinar. This is the case of Maha Kahlaoui, who participated in this webinar as part of the support of Mashrou3i. Maha is currently preparing the launch of her business “La Maison d Caroube” in Jendouba, for which she is in the process of obtaining an honorary loan from Initiative Tunisia. Like Maha, the recent collaboration of the project Mashrou3i with Initiative Tunisia has enabled several entrepreneurs in the regions of Kef and Jendouba, especially in the handicrafts sector, to access funding to launch their activities.


As a reminder, this event was held as part of the support activities for entrepreneurs starting and existing businesses whose project Mashrou3i is invested since 2016 in 14 regions of the country. Since its launch, the Mashrou3i project has created more than 4,500 full-time jobs, including nearly 300 jobs in the regions of Kef, Jendouba, Siliana and Béjà alone in 2020 (60% of them held by women).