Mashrou3i

Category: Success Stories

  • Green Life, a beauty brand emerged from an oasis

    Green Life, a beauty brand emerged from an oasis

    28-year-old Amina Chrif is an entrepreneur with a strong future. In 2020, in the midst of the coronavirus pandemic, she launched her natural cosmetics brand, Green Life, and opened a store in the region of Kebili. A native of Tombar, a small village in the south of Tunisia, Amina studied French after High School. Despite […]

  • Prickly pear oil – the elixir of youth

    Prickly pear oil – the elixir of youth

    As natural beauty continues to transform the global beauty industry, prickly pear seed oil has become a highly sought-after skincare ingredient. Grown in several regions of Tunisia, its anti-inflammatory, antioxidant, and anti-aging properties are driving popularity of this thorny fruit. Safa Ayari from Kef, is one of a growing number of young Tunisian entrepreneurs tapping […]

  • 24-year-old student entrepreneur turns a passion for natural cosmetics into successful business

    24-year-old student entrepreneur turns a passion for natural cosmetics into successful business

    At only 24 years old, Emna Ouechtati has just launched her company “Emna Nature” in Beja, specialized in the production of organic cosmetics and beauty products. Young, ambitious and self-confident, she represents the new generation of student-entrepreneurs. Emna grew up on a farm in El Fouar, an agricultural region in north west Tunisia. This is […]

  • Educators support a new generation of young Tunisian student entrepreneurs

    Educators support a new generation of young Tunisian student entrepreneurs

    Mashrou3i is enriching the curricula of higher education institutions across Tunisia through the innovative tools and concepts of HP LIFE. Since the start of the project more than 220 educators from higher education institutions have been trained to integrate HP LIFE into their curricula. Mohamed Ali Khenissi, an assistant professor at the Higher Institute for […]

  • Snail slime and caviar: this innovative cosmetics brand is redefining natural beauty

    Snail slime and caviar: this innovative cosmetics brand is redefining natural beauty

    Behind every entrepreneur’s story there is a dream, a strong desire to succeed and a challenge. This was also the case of Farah Ghozzi, who at only 23 years old, discovered her entrepreneurial mindset and launched AICOS. Located in Beja, AICOS is specialized in the extraction of essential oils and the manufacture of cosmetic products, […]

  • Tunisyndic – the app digitizing the real estate sector in Tunisia

    Tunisyndic – the app digitizing the real estate sector in Tunisia

    Mohamed Boussaidi may only be 24 years old but he already has a lot of entrepreneurial experience. As an IT engineer and software developer, this young entrepreneur quickly took advantage of his skills in computer development to launch his business “Tunisyndic.tn” – an online application for property management. Mohamed was only 19 years old when […]

  • Mashrou3i in Focus: Marketing Support to Entrepreneurs

    Mashrou3i in Focus: Marketing Support to Entrepreneurs

  • Ali uses digital marketing to reach new clients

    Ali uses digital marketing to reach new clients

    In Tozeur, at the gateway to the desert, 27-year-old Ali Lain is busy in his modern laser cutting and engraving workshop, finishing his latest handicraft creation. At the outbreak of the global COVID-19 pandemic, Ali took a week off to return to his hometown in Nefta. A young technician in industrial maintenance, he spent three […]

  • A creative storytelling to launch her textile brand

    A creative storytelling to launch her textile brand

    “Never underestimate the power of a woman with a sewing machine.” This is the motto of Hajer Hammami, a young entrepreneur from the region of Siliana, who founded Tomatem Confection – a textile manufacturing business that employs 30 women. “In every story there is a beginning and, above all, a challenge,” says Hajer. “Mine was […]

  • Advancing Tunisia’s Olive oil sector

    Advancing Tunisia’s Olive oil sector

    It’s February 2021. The Corona virus pandemic continues to affect all regions of Tunisia. Oussama Belhadi, manager of Olivna, an award-winning organic olive oil producer located in Kef, faces the situation with calm and poise. “Comforted by the support of the Mashrou3i Project, we are navigating our business as best we can through this third […]