Category: Success Stories
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Rjim Maatoug cooperative promotes inclusive and sustainable growth in Kebili
Located at the gateway to the Tunisian desert and the border of Algeria, Rjim Maatouk is an oasis where the arid climate can sometimes make you doubt the land’s agricultural potential. However, the palm and dates plantations have made it one of the main regions for organic date farming in Tunisia. Olfa Gares, an ambitious […]
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Women join forces to promote El Guettar’s heritage
El Guettar is a historical town in Gafsa. Located near a green oasis and mountain, the area is known for its pistachio trees and wild plants. Gleiya Sediki holds a degree in Geography and is president of the cooperative “Gouvern’elles”. The young entrepreneur is proud of her region with its thousand-year-old past and the healing […]
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Revitalizing Gafsa’s pottery craft & providing employment to rural households
Expert in modeling and design of handicrafts, Ali Khadher has developed a passion for the craft of pottery very young. At 43-year-old, he finally turned his passion into a business, hoping to see the pottery reborn and developed again from his region. In 2012, in the lack of a legal framework for collective craft companies, […]
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Recycling beeswax to foster economic opportunities in Jendouba
Intissar Mersni is native from Ain Soltane in Ghardimaou, a mountainous region known for its green forests in the governorate of Jendouba. In 2016, through the ILO’s program “Decent Work for Youth”, she discovered the world of entrepreneurship and came up with a business idea in beekeeping. “I was scared to death of bees,” she […]
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Mashrou3i Project Newsletter November 2021
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Preserving the ancestral olive culture of the Amazigh village of Sened
Graduated in IT development, it is above all the love for his native land that has guided Bassem Sendi towards his entrepreneurial path. In 2015, he founded the group of farmers of the organic olive sector of Sened in the governorate of Gafsa. Bassem Sendi has several strings to his bow. He is an expert […]
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Winner of the BC2021: Ahlem sees opportunity in the dairy alternatives market
Growing awareness of lactose intolerance has increased sales for milk alternatives, such as oat, soy and almond. In Tunisia, almonds have been cultivated since ancient times and are widely available. 80,000 tonnes were produced in the country in 2019 alone. However, almond milk is largely imported and very expensive to purchase locally. Ahlem Maatallah, a […]
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Preserving Tunisia’s heritage with a modern twist
During the summer, wedding season festivities are in full swing in southern Tunisia. And it is this time of year that Salwa Khalfi is the busiest. She prepares orders for “Skhab” – a traditional wedding necklace made with scented beads, believed to heal and bring good luck, that are very popular with brides from Djerba, […]
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Mashrou3i in Focus: Natural Cosmetics
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Beauty from Bees
From the heights of Slouguia, on the land of her ancestors, 31-year-old Ahlem Trabelsi regularly inspects her beehives. They are priceless treasure for this young entrepreneur from Beja, who with Mashrou3i support, is expanding her production to create a brand of natural cosmetics that harnesses the power of honey. Ahlem didn’t plan to become a […]