MASHROU3I IN KASSERINE
Mashrou3i aims to encourage job creation and regional economic and social development in the 14 interior regions of Tunisia, including in Kasserine. Through Mashrou3i, entrepreneurs were able to:
- Improve their business and technological skills
- Learn how to apply HP LIFE tools to grow their business
- Get support from a certified HP LIFE trainer to finalize their business plan
- Join a network of entrepreneurs in their governorate
SUCCESS STORIES FROM KASSERINE
Digitalization improves market access and transforms business models
In 2021, Mayckel Hermassi chose to launch his business project “Pro Design”, for cutting and digital engraving, in Feriana. Nothing predestined this calm and pleasant young man to open a workshop in a profession for which he had neither the academic training nor the professional experience. But today, at only 30 years old, he is well known in his hometown and in the surrounding area of Kasserine. His good reputation and his dexterity at work make him one of the best digital service providers for carpenters in the region.