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Moez Sellami proves entrepreneurial resilience is key to success with the launch of his eco-friendly packaging firm

December 22, 2020

Siliana represents one of the regions with the greatest potential for a multi-sectoral development in Tunisia. Moez Sellami, an entrepreneur from the region, seized this opportunity by launching “Hannibal Emballages”, a company specialized in the manufacturing of paper packaging for retailers, pharmacies, and food outlets.

While the ecological transition has just started in Tunisia, Moez chose to invest on a promising sector. “With a change in consumption habits towards more eco-friendly products, demand is increasingly strong. “Hannibal Emballages” provides food retailers, pharmacies, restaurants, in packaging paper food safe and green.

“However, despite clear ambitions, 2020 has proven to be a difficult year for starting entrepreneurs in their phase of project creation, and Moez is a prime example of this. “I had to deal with a significant delay in the delivery of my production machine because of COVID-19,” he explains. “It postponed my entire business launch and ordering schedule.”

During this period, Moez Sellami was able to count on the support of the project Mashrou3i, organized in partnership with USAID, UNIDO, HP Foundation and AICS. Supported in his administrative process of business creation by the Mashrou3i expert for the region of Siliana, the entrepreneur also received several trainings in accounting and taxation, financing, marketing strategy and access to markets, and HP LIFE program for entrepreneurs, helping him to face the difficulties related to the COVID-19 crisis but also to understand the financial benefits unlocked for entrepreneurs and learn how to better manage his business during the crisis.

Today, Moez says he is ready to enter the packaging industry. A few days ago, he received his cutting machine and today he is simply waiting for the approval from the BTS (Tunisian Bank of Solidarity) for his working capital, the final step before officially starting his activities.

The company can count on the first contracts negotiated by the entrepreneur locally, in Siliana, but also in other regions such as Tunis. With the launch of his activities, Moez aims to create 4 jobs in Siliana during the next few months.

“2020 is surely not the ideal time to launch a company in the midst of a crisis. Administrative procedures are slowed down, financing is more restrictive and access to markets is more difficult especially in the catering sector that I target,” said Moez. “But to all young people like me who have challenged themselves to go into entrepreneurship this year, I want to say: ‘Keep going! After all, no project launch is easy, you need endurance, determination and support.”