Mashrou3i

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Leading climate action in Sidi Bouzid

March 8, 2022

In a world where men still dominate industrial activities, Imen Jabli, a young engineer from  Sidi Bouzid, proves that thanks to her skills and ambition, a woman can not only lead a successful business, but also have a positive impact on her environment and promote sustainable development.

At only 30 years old, Imen is the founder of INARA Solutions. INARA Solutions is a company that studies, designs and installs photovoltaic panels. Based in Sidi Bouzid, the company covers all the central regions of the country from Sidi Bouzid to Gabes, via Kairouan. It aims mainly individuals, industrialists and especially farmers, to whom it offers an efficient and sustainable solar pumping solution.

“When I started, I was motivated to work with 100% Tunisian resources. But to ensure the quality of the product, I decided to source only materials produced in Germany that are adapted to the intense heat of the country’s arid regions, to ensure the quality of my service and its sustainability.”

After graduating in 2016 in renewable resources engineering from the National Institute of Agronomy in Tunis, Imen started her professional career as an employee in a research office in Tunis. When the Covid-19 pandemic began in March 2020, she returned to her home region to work remotely during the confinement. She realized then the opportunities the central regions were offering in terms of renewable resources.

“When I returned home, I realized that there was a need for photovoltaic solutions. So, I did some research and started my own project study. It all happened in a very natural way. I was simply ready at that time to invest in a business project and despite the context that could frighten many, I felt that the time was

right.”

With self-financing, she launched her design office in Sidi Bouzid in 2021. With the help of her brother, and assisted by an administrative employee, Imen faced many challenges in setting up her business and prospecting for clients. Her status as a young woman didn’t facilitate her entry into the market. With a smile and a strength of character all her own, Imen looks back on her beginnings with lucidity.

I faced many challenges with suppliers and clients because I am young woman in a male-dominated sector. It’s hard to get people to take you seriously. Over the last year, I’ve learned how to adapt my behavior and to be seen as a confident leader to gain their respect.”

In her first steps as an entrepreneur, Imen founded the support of the project Mashrou3i. Through several trainings, she improved her technical

and managerial skills and built a productive relationship with the project’s coach.

“The training in photovoltaics particularly helped me to improve my technical capacities to ensure the launch of my activities. I was also supported by a coach, who to this day is always available to answer my questions and help me with my needs.”

Iman Jabli commands respect through the rigour and ambition she has developed during her (so far) entrepreneurial journey in a region where asserting oneself as a female leader is no easy task.

“In 10 years, I know where I will be. I will be a businesswoman and I will have positioned my company on the Tunisian market but also developed my activities on the African market, educating people for a sustainable and green future.”

 

Watch her participation at the TV show EL PITCH: