100 entrepreneurs benefit from remote business coaching in access to finance, digital marketing and communications

June 10, 2020

Since April 2020, Mashrou3i has provided remote deep-dive business coaching to 100 entrepreneurs in business plan development, digital marketing, communications and access to finance.

This included online group coaching in access to finance for 45 beneficiary startups and existing enterprises from Zaghouan, Beja, Jendouba, Siliana, Le Kef, Gafsa, Tozeur, Kebili, Kairouan, Sidi Bouzid and Kasserine, with the notable presence of the managers of the business centers of Zaghouan, Tozeur, the head of the Chamber of Commerce of Kebili and a representative of USAID. These online workshops focused on the financial and fiscal incentives of Tunisia’s Investment Law as well as on the latest exceptional measures taken by the public authorities to mitigate the negative repercussions of the covid-19 crisis on employment, on the creation and sustainability of enterprises.

During these coaching sessions, the procedures for the granting of investment premiums were explained, particularly those relating to aid for artisans and small businesses. Experts also raised awareness of the conditions for receiving new credits and rescheduling loans from banks and financial institutions. The workshops also provided support to entrepreneurs during the Corona crisis and an opportunity to strengthen their professional network.

“Many entrepreneurs are feeling lost during these unprecedented times. Discussing their challenges, learning more about opportunities and being supported by Mashrou3i, is helping them face the crisis with less fear,” explained Mr. Cheniti, Mashrou3i Finance Expert. “These workshops also strengthened their networking skills, helping them get to know other entrepreneurs with whom they could share their experiences, offering much needed comfort and solidarity.”


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