MASHROU3I IN BEJA
Mashrou3i aims to encourage job creation and regional economic and social development in the 14 interior regions of Tunisia, including in Béja. Through Mashrou3i, entrepreneurs were able to:
- Improve their business and technological skills
- Learn how to apply HP LIFE tools to grow their business
- Get support from a certified HP LIFE trainer to finalize their business plan
- Join a network of entrepreneurs in their governorate
SUCCESS STORIES FROM BEJA

Farah Ghozzi, an entrepreneur in Beja, launched an innovative cosmetics brand is redefining natural beauty
Behind every entrepreneur’s story there is a dream, a strong desire to succeed and a challenge. This was also the case of Farah Ghozzi, who at only 23 years old, discovered her entrepreneurial mindset and launched AICOS. Located in Beja, AICOS is specialized in the extraction of essential oils and the manufacture of cosmetic products, based on hydrolats and essential oils.
Hechem Djebbi, promotes Beja’s diverse fruits with his brand Djo Benna
Djebbi is a surname with its roots in the agricultural region of Beja. By launching Djo Benna, a fresh juice production unit in Thibar, Hechem Djebbi is promoting the region’s rich biodiversity and continuing the path of his ancestors.