Tag: USAID
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Hela Ben Jabeur, Student and entrepreneur
A role model for the young generation, Hela Ben Jabeur sets an example through her dynamism and her motivation to succeed in every activity she undertakes. Still a student in her 2nd year of finance and accounting in Tataouine, Hela became an entrepreneur and launched “Helal Print & Application” in November 2021, a company specialized […]
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Mashrou3i in focus: Beyond Digital
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Mashrou3i Supports a New Generation of Labeled Startups
In recent years, particular attention has been paid to the startup economy as a distinctive approach to economic development because of its strong contribution to GDP growth and the creation of wealth and jobs. Tunisia has witnessed the emergence of a new generation of startups, all areas of expertise. Whether RetailTech, ArtTech, Gaming, FoodTech, AgriTech […]
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Empowering women in the date palm value chain in Kebili
Southern Tunisia is predominantly a male-dominated society where women are expected to devote themselves to the household and family. These gender inequalities often restrict the ambitions of women to start and run a business. However, there are a growing number of women entrepreneurs, like Mbarka Jellouli, who are challenging these stereotypes. Mbarka Jellouli’s first challenge […]
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Rjim Maatoug cooperative promotes inclusive and sustainable growth in Kebili
Located at the gateway to the Tunisian desert and the border of Algeria, Rjim Maatouk is an oasis where the arid climate can sometimes make you doubt the land’s agricultural potential. However, the palm and dates plantations have made it one of the main regions for organic date farming in Tunisia. Olfa Gares, an ambitious […]
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Mashrou3i Business Challenge crowns 3 students entrepreneurs from Tunisia’s ISETs
The 2nd edition of the virtual Business Challenge of Mashrou3i was held on November 10, 2021 crowning 3 students with the best project ideas from the ISETs of Siliana, Jendouba, and Kairouan. Organized by the project Mashrou3i, the Business Challenge rewards the best projects from among nearly 300 students who participated in the HP LIFE […]
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Winner of the BC2021: Ahlem sees opportunity in the dairy alternatives market
Growing awareness of lactose intolerance has increased sales for milk alternatives, such as oat, soy and almond. In Tunisia, almonds have been cultivated since ancient times and are widely available. 80,000 tonnes were produced in the country in 2019 alone. However, almond milk is largely imported and very expensive to purchase locally. Ahlem Maatallah, a […]
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Green Life, a beauty brand emerged from an oasis
28-year-old Amina Chrif is an entrepreneur with a strong future. In 2020, in the midst of the coronavirus pandemic, she launched her natural cosmetics brand, Green Life, and opened a store in the region of Kebili. A native of Tombar, a small village in the south of Tunisia, Amina studied French after High School. Despite […]
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A creative storytelling to launch her textile brand
“Never underestimate the power of a woman with a sewing machine.” This is the motto of Hajer Hammami, a young entrepreneur from the region of Siliana, who founded Tomatem Confection – a textile manufacturing business that employs 30 women. “In every story there is a beginning and, above all, a challenge,” says Hajer. “Mine was […]
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FLORIS, a new brand of detergents and household cleaning products is born
Full of enthusiasm, Mohamed Habib Nakhli launched his brand “FLORIS” – a firm based in Kairouan that manufactures detergents and household cleaning products, which employs 2 people. The 22 year old got the idea or his business while working for his cousin’s company that is specialized in the marketing and distribution of different cleaning products. […]