Mashrou3i

Tag: UNIDO

  • Mashrou3i in focus: Beyond Digital

    Mashrou3i in focus: Beyond Digital

  • Mashrou3i Supports a New Generation of Labeled Startups

    Mashrou3i Supports a New Generation of Labeled Startups

    In recent years, particular attention has been paid to the startup economy as a distinctive approach to economic development because of its strong contribution to GDP growth and the creation of wealth and jobs. Tunisia has witnessed the emergence of a new generation of startups, all areas of expertise. Whether RetailTech, ArtTech, Gaming, FoodTech, AgriTech […]

  • A creative storytelling to launch her textile brand

    A creative storytelling to launch her textile brand

    “Never underestimate the power of a woman with a sewing machine.” This is the motto of Hajer Hammami, a young entrepreneur from the region of Siliana, who founded Tomatem Confection – a textile manufacturing business that employs 30 women. “In every story there is a beginning and, above all, a challenge,” says Hajer. “Mine was […]

  • Promoting Djebba’s traditional products

    Promoting Djebba’s traditional products

    Inspired by the color of the traditional outfits from Djebba, the “Bouhouli” fig variety is easily distinguished by its deep purple skin. Popular in the 17th century, the fig of Djebba has recently experienced a revival thanks to the collaboration of several farmers in the region. At the head of the cooperative is Faouzi Djebbi. […]

  • Gateway to success: the marble industry

    Gateway to success: the marble industry

    The marble and stone industry plays an important role in the socio-economic development of Tunisia’s interior. Founded by Mhenni Ben Hammouda in 2014, Ben Hammouda Marbre is a company located in Kasserine specialized in the cutting and shaping of marble. While studying in high school, M’henni Ben Hammouda started working in a marble company. A […]

  • Diversification: CREATEX turns a crisis into an opportunity

    Diversification: CREATEX turns a crisis into an opportunity

    In 2011, Said Rouached took early retirement from his role as manager of Tunisia’s state-owned phosphates producer, Compagnie des Phosphates de Gafsa, to establish a family-run business located in Gafsa in south-west Tunisia. “We launched Createx just after the Revolution, a critical and very unstable period. However, we managed to negotiate a contract with a […]

  • Rawdha turned hardship into opportunities with the launch of her textile company in March 2020

    Rawdha turned hardship into opportunities with the launch of her textile company in March 2020

    Right in the middle of a pandemic, Rawdha Toumi was deep into the launch of her new export-oriented clothing company in the industrial zone of Menzel Bouzaiane, an underdeveloped town in Sidi Bouzid. A young entrepreneur from the region, Rawdha is also a woman with a strong personality who braved five years of various administrative […]

  • Mohamed Hichri develops guilt-free healthy snacks to satisfy a sweet tooth

    Mohamed Hichri develops guilt-free healthy snacks to satisfy a sweet tooth

    In March 2020, the pandemic of COVID-19 reached Tunisia and the governorate of Zaghouan. As the Tunisian government announced a national lockdown, Mohamed Hichri, a young agro-industrial engineer from the region, was about to launch his brand “Ouba Ouba” for fruit-based sweets. Like many young Tunisian graduates who are experiencing difficulties with unemployment, business creation […]

  • Promoting the power of Tabarka’s medicinal plants

    Promoting the power of Tabarka’s medicinal plants

    On the heights of Tabarka, the lands of BIOHEMERA extend as far as the eye can see. Launched by Chaker Slaymi, this plantation is dedicated to the cultivation of medicinal plants and organic vegetables from the region. Biohemera came to light thanks to the determination of its founder, Chaker Slaymi, a multi-talented manager, doctor emeritus […]

  • Baking the best traditional pastries in Zaghouan

    Baking the best traditional pastries in Zaghouan

    At 36 years old, Faiza Riahi has just launched her business for making ‘kaak warka’, a traditional pastry well known in Tunisian, particularly in Zaghouan where it is flavored with floral water from the region’s rose hips, also known as ‘Nesri’. “When I was 20, I had the chance to learn this profession, which over […]