Tag: Textile industry
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A creative storytelling to launch her textile brand
“Never underestimate the power of a woman with a sewing machine.” This is the motto of Hajer Hammami, a young entrepreneur from the region of Siliana, who founded Tomatem Confection – a textile manufacturing business that employs 30 women. “In every story there is a beginning and, above all, a challenge,” says Hajer. “Mine was […]
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Diversification: CREATEX turns a crisis into an opportunity
In 2011, Said Rouached took early retirement from his role as manager of Tunisia’s state-owned phosphates producer, Compagnie des Phosphates de Gafsa, to establish a family-run business located in Gafsa in south-west Tunisia. “We launched Createx just after the Revolution, a critical and very unstable period. However, we managed to negotiate a contract with a […]
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Rawdha turned hardship into opportunities with the launch of her textile company in March 2020
Right in the middle of a pandemic, Rawdha Toumi was deep into the launch of her new export-oriented clothing company in the industrial zone of Menzel Bouzaiane, an underdeveloped town in Sidi Bouzid. A young entrepreneur from the region, Rawdha is also a woman with a strong personality who braved five years of various administrative […]