Tag: Start-up
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Mohamed Hichri develops guilt-free healthy snacks to satisfy a sweet tooth
In March 2020, the pandemic of COVID-19 reached Tunisia and the governorate of Zaghouan. As the Tunisian government announced a national lockdown, Mohamed Hichri, a young agro-industrial engineer from the region, was about to launch his brand “Ouba Ouba” for fruit-based sweets. Like many young Tunisian graduates who are experiencing difficulties with unemployment, business creation […]
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This woman turned her passion for natural cosmetics into a flourishing business
A delicate aroma of essential oils and the smile of the young entrepreneur Amel Marzouki greet us as we enter her store specialized in natural cosmetics in Jendouba. Passionate about plants, the female business owner launched her brand for essential oils and natural cosmetics in November 2018. After graduating in Science of life and Management […]
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From farm to fork – journalist turns a passion into a blooming business
USAID Mashrou3i supports aspiring entrepreneurs in the main stages of their business creation and development, helping them to turn their idea into a reality and make it viable. Sonia Ibidhi, a journalist turned agripreneur in the surrounding highlands of Tabarka, is one example. “When I was a little girl, my dream was to become a […]
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This artisan is bringing innovation to the carpentry sector in Tozeur
In a residential area of Tozeur, where many people live and various small shops can be found, we meet Majdi Khotbi. The artisan has launched a carpentry workshop that promotes date palms, a product well known in the region, and is turning the wood into innovative furniture. We quickly recognize Majdi’s passion for carpentry. “When […]
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Le Manager article: A Passion for Fruits
The euphoria to start their project, the enthusiasm to change things in their regions, and … a real passion for fruits bring together Marwen Bejaoui, manager of Fraichi and Dalila Jemni, founder of Jemni Dattes. Both supported by the program Mashrou3i, intrepid and motived, they overcame obstacles in the system, attracted by an exciting entrepreneurial […]
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Success story: Marketing support from Mashrou3i helps Farrak tap into Tataouine’s growing dairy sector
As the sun rises over Tataouine, the employees of Le Sultan Dairy are busy preparing their latest batch of cheese. Farrak Soltane, the founder of the dairy and a budding cheese maker, is devoted to the quality of his products. Cow, sheep, goat and camel milk are all used in his creations. After sourcing these […]
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Success story: Ezzedine turned his welding skills into a business that meets the needs of Tunisia’s agripreneurs
It’s early in the morning and the sound of metal banging and clunking can be heard coming from Ezzeddine Guellaoui’s workshop in El Mansoura, an industrial area near the city center of Kairouan. Ezzeddine is busy welding the final parts of a wrought iron door and his two employees are making the finishing touches to […]
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Success story: Mahmoud launches a printing company in Kairouan
In the stifling summer heat in downtown Kairouan you can hear the sound of a machine humming. Mahmoud, a young entrepreneur from the region, is busy finishing an order for one of his clients – some posters for a kindergarten. When you meet Mahmoud Ben Fraj, the founder of BM Print, he immediately captivates you […]
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Success story: Medi Flowers essential oils harness the power of plants
Entering Haifa Abidi’s distillery for essential oils is like walking into a magical garden. You are immediately welcomed by the delightful scents of flowers from Tunisia. The fresh, uplifting aroma of eucalyptus mingles with the sweet floral fragrance of geranium. Haifa was only 24 years old when she finished her university degree in the Fundamentals […]
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Success story: Hamdi is boosting the sector of printing in Bousalem
As you walk down the city of Bousalem’s High Street, many of the shops have bright, freshly printed signs encouraging customers to explore their wares. These signs have been proudly produced by Hamdi’s print shop, Crea Impression, that offers a range of advertising products and is winning new customers across the region. Hamdi’s story, however, […]