Tag: Marketing
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Mohamed Hichri develops guilt-free healthy snacks to satisfy a sweet tooth
In March 2020, the pandemic of COVID-19 reached Tunisia and the governorate of Zaghouan. As the Tunisian government announced a national lockdown, Mohamed Hichri, a young agro-industrial engineer from the region, was about to launch his brand “Ouba Ouba” for fruit-based sweets. Like many young Tunisian graduates who are experiencing difficulties with unemployment, business creation […]
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Bringing excellence to education in Kairouan
In a brand new three-story building near the center of Kairouan, in one of the most populated areas of the city, Ihsen Sghaier launched Pythagore, a private high school for children in the region. “My school is a bit special. I created it just as I imagined, drawing on all the pros and removing the […]
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Success story: Dalila Jemni discovers an oasis of opportunities in date derivatives
The region of Jemna is famous for its excellent quality dates, known locally as ‘Deglet Nour’. As one of Tunisia’s most productive oases, it’s no surprise that Dalila Jemni decided to launch her date derivatives business, Jemni Dattes, here. Born in Jemna, Dalila started her career as an accountant in Kebili before returning to her […]
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Le Manager article: A Passion for Fruits
The euphoria to start their project, the enthusiasm to change things in their regions, and … a real passion for fruits bring together Marwen Bejaoui, manager of Fraichi and Dalila Jemni, founder of Jemni Dattes. Both supported by the program Mashrou3i, intrepid and motived, they overcame obstacles in the system, attracted by an exciting entrepreneurial […]
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Success story: this tech-savvy entrepreneur is making his furniture stand out from the crowd
In a residential area of Tataouine, Mohamed Aoual’s business, Tata Furniture, stands out with its warm ocher-red storefront. Inside bespoke kitchens, furniture pieces and walk-in wardrobes are packaged, ready for delivery, in the workshop where Mohamed designs and manufactures his products. Since establishing his business in the area in November 2016, Mohamed has built a […]
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Success story: Asma’s Italian-style ice cream is melting hearts in Gabes!
Since opening its doors in August 2018, Asma Dabbek’s gelateria, Pop Ice, has become a hotspot for locals, especially students. The large vitrine is filled with numerous delicious flavours of Italian style ice cream, made from natural and local ingredients. While the machines in the kitchen mix a fresh batch of melon ice cream, Asma […]
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Success story: Marketing support from Mashrou3i helps Farrak tap into Tataouine’s growing dairy sector
As the sun rises over Tataouine, the employees of Le Sultan Dairy are busy preparing their latest batch of cheese. Farrak Soltane, the founder of the dairy and a budding cheese maker, is devoted to the quality of his products. Cow, sheep, goat and camel milk are all used in his creations. After sourcing these […]
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Success story: Fatma turns a hobby into a thriving textile business
There is a steady hum of sewing machines at Fatma Hassine’s textile company in Makthar, in the region of Siliana. School starts in two weeks and her 13 employees are busy adding the finishing touches to an order. Fatma is closely inspecting the hems on some school wear, making sure the clothes are perfect right […]
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Success story: Medi Flowers essential oils harness the power of plants
Entering Haifa Abidi’s distillery for essential oils is like walking into a magical garden. You are immediately welcomed by the delightful scents of flowers from Tunisia. The fresh, uplifting aroma of eucalyptus mingles with the sweet floral fragrance of geranium. Haifa was only 24 years old when she finished her university degree in the Fundamentals […]