Category: Enterpreneurship
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Tea PAM, an organic herbal tea brand from southern Tunisia
Samira was born in the small village of Ksar Jdid overlooking the mountainous region of Medenine. When she was still a child, she learned to respect and value the environment that was surrounding her. Today as an adult, she decided to devote her life in caring of natural resources of her native region and she […]
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Mashrou3i in focus: Beyond Digital
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Digital marketing training helps Pro Design reach new customers
In 2021, Mayckel Hermassi launched Pro Design – a business specialized in cutting and digital engraving of wood, in Feriana, Kasserine. The 30 year-old entrepreneur has already established a good reputation for his services in the surrounding area of Kasserine, especially among carpenters who no longer need to travel to larger cities for digital engraving. […]
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Makhtoum – an online marketplace promoting Tunisia’s local products and handicrafts
In Beni Khedache, in the governorate of Medenine, Ayoub Zammouri decided to take the big leap into digital entrepreneurship with the launch of Makhtoum – an online platform for the promotion and marketing of local products. 6 years earlier, Ayoub had a different view of his future: “I had just graduated in IT and I […]
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Bio Lab embraces digital technologies to enhance performance
In February 2022, Adel Mehrez, a 43-year-old biologist, opened Bio Lab – a medical analysis laboratory located on the main street of Gabes. Before successfully launching his laboratory, Adel had a long career, which started with a doctorate in medicine and ended after several years of hard work on the road to entrepreneurship. “I obtained […]
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What’s your why?
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Mashrou3i Supports a New Generation of Labeled Startups
In recent years, particular attention has been paid to the startup economy as a distinctive approach to economic development because of its strong contribution to GDP growth and the creation of wealth and jobs. Tunisia has witnessed the emergence of a new generation of startups, all areas of expertise. Whether RetailTech, ArtTech, Gaming, FoodTech, AgriTech […]
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Mashrou3i in Focus: Women Entrepreneurs Driving Change
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Analyna confection – custodian of the oases
Naouel Hammi was born and raised in the palm grove of Tozeur – a tourism region which generates its income mainly from dates and oasis agriculture. Naouel is a housewife and mother of three. Three years ago, at 42-year-old, she decided to fulfill an old dream. Like many strong women in the south of Tunisia, […]
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Business coaching supports agricultural development groups and social entrepreneurship
During November 2021, Mashrou3i held face-to-face business coaching for social entrepreneurs operating in the agri-food and crafts sectors. Representatives from 12 local Agricultural Development Groups (GDAs), cooperatives (SMSAs) and women’s groups working in the country’s interior were selected by Mashrou3i experts to attend the 10-day training. The aim was to create synergies and to identify […]