Author: Elena Cooke
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Mashrou3i Project Newsletter
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Mashrou3i in Focus: Natural Cosmetics
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Technical Skills for Success in the Fruit Drying Market
The dried fruits business is emerging market which enables entrepreneurs to add value to local products and gain a higher income on agro-products. However, fruit drying is quite technical and requires a certain amount of knowledge to ensure it is carried out efficiently and safely. In June 2021, 12 beneficiaries of the project Mashrou3i […]
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Branding and Marketing Support
Marketing is one of the most important business skills an entrepreneur needs. Mashrou3i provides a comprehensive range of marketing support and coaching in areas such as branding, sales techniques, digital marketing and access to markets. From the business ideation phase, entrepreneurs are supported by Mashrou3i to develop their brand identity. Young entrepreneurs are advised […]
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Mashrou3i and Initiative Tunisia collaborate to promote access to finance for SMEs
During a webinar organized on Monday, July 12 in close collaboration with the project Mashrou3i, Initiative Tunisia made a comprehensive presentation of its activities and exposed its financing solutions and support for startups and existing companies in the regions of Kef and Jendouba. This webinar allowed the beneficiaries of the project Mashrou3i to learn more […]
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Mashrou3i in Focus: Celebrating MSMEs
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24-year-old student entrepreneur turns a passion for natural cosmetics into successful business
At only 24 years old, Emna Ouechtati has just launched her company “Emna Nature” in Beja, specialized in the production of organic cosmetics and beauty products. Young, ambitious and self-confident, she represents the new generation of student-entrepreneurs. Emna grew up on a farm in El Fouar, an agricultural region in north west Tunisia. This is […]
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Educators support a new generation of young Tunisian student entrepreneurs
Mashrou3i is enriching the curricula of higher education institutions across Tunisia through the innovative tools and concepts of HP LIFE. Since the start of the project more than 220 educators from higher education institutions have been trained to integrate HP LIFE into their curricula. Mohamed Ali Khenissi, an assistant professor at the Higher Institute for […]
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Snail slime and caviar: this innovative cosmetics brand is redefining natural beauty
Behind every entrepreneur’s story there is a dream, a strong desire to succeed and a challenge. This was also the case of Farah Ghozzi, who at only 23 years old, discovered her entrepreneurial mindset and launched AICOS. Located in Beja, AICOS is specialized in the extraction of essential oils and the manufacture of cosmetic products, […]
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Tunisyndic – the app digitizing the real estate sector in Tunisia
Mohamed Boussaidi may only be 24 years old but he already has a lot of entrepreneurial experience. As an IT engineer and software developer, this young entrepreneur quickly took advantage of his skills in computer development to launch his business “Tunisyndic.tn” – an online application for property management. Mohamed was only 19 years old when […]