Siliana
MASHROU3I IN SILIANA
Mashrou3i aims to encourage job creation and regional economic and social development in the 14 interior regions of Tunisia, including in Béja. Through Mashrou3i, entrepreneurs were able to:
- Improve their business and technological skills
- Learn how to apply HP LIFE tools to grow their business
- Get support from a certified HP LIFE trainer to finalize their business plan
- Join a network of entrepreneurs in their governorate
SUCCESS STORIES FROM SILIANA
Winner of the BC2021: Ahlem sees opportunity in the dairy alternatives market
Growing awareness of lactose intolerance has increased sales for milk alternatives, such as oat, soy and almond. In Tunisia, almonds have been cultivated since ancient times and are widely available. 80,000 tonnes were produced in the country in 2019 alone. However, almond milk is largely imported and very expensive to purchase locally. Ahlem Maatallah, a recent Business Administration graduate from ISET Siliana, saw an opportunity in the local production of almond milk. The innovative idea came to her during a 4-month internship at Siliana’s business center. There the young student began to familiarize herself with the business creation process, which inspired her to develop her own business.