How to develop your business internationally?

Sofiane Ben Chaabane is the co-founder of the trendy Tunisian ready-to-wear brand “LYOUM”. Founded in 2011, the start-up shares a very special mixed universe with Mediterranean inspirations.

In this new episode of “Hkéyet Mashrou3i”, Sofiane goes back over the beginnings of the launch of the brand “LYOUM”, and confides in us the secrets that helped him develop his brand successfully, which is now distributed from Tunis to Los Angeles via Paris. Through this podcast, discover also how this Tunisian start-up has imposed itself internationally by gaining market shares where the textile sector is already well developed.


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